Are you aware that around 20 billion WordPress site pages are viewed each month?
If you want to boost your brand, there’s no getting around the need for a website. WordPress web design is one of the best ways to create a virtual headquarters for your business. However, if you’ve never used their software before, it can quickly become intimidating.
Are you worried about your WordPress development? Keep reading to learn all about 7 tips for better web design.
1. Choose the Right Theme
One of the most important aspects of your site involves WordPress theme development. If your theme doesn’t match the aesthetic of your brand, visitors will be able to tell right away. The goal is to create an atmosphere that’s relevant to your products and services.
For instance, a law firm should have a clean and sleek look. A photography portfolio, on the other hand, should emphasize pictures over text so that visitors are captivated as soon as they see your site.
When it comes to WordPress website design, you should think about aesthetics as much as function. Together, they can make the perfect internet experience.
2. Get the Best Plugins
Speaking of function, there’s a lot you can do to boost WordPress web design once you take advantage of plugins. Plugins are almost like apps you’d find on your phone. There is a vast amount of plugins to choose from.
All you have to do is upload it to your site, or plug it in, for it to appear whenever a site visitor comes across it. Types of plugins include a slideshow of photos, a weather report, a calendar for appointments, a contact form, and so much more.
WordPress plugin development is ongoing so you’re sure to find new ones almost every day. You can even connect your site to your profile on another site. For instance, if you’re a book blogger who wants people to know what you’re reading in real-time, you can use the Goodreads plugin.
3. Create a Custom Homepage
In terms of custom WordPress development, did you know you can make a unique homepage? Instead of taking people right to your site without any introduction at all, you can get a custom homepage in the template section and make the visiting experience that much more fruitful.
For instance, you could have your homepage feature a video that demonstrates one of your products. You could have a message and input box inviting people to sign up for your newsletter or you could even offer special discounts on specific products.
4. Allow Article Excerpts
To drive even more traffic to your site, it’s in your best interest to start a high-quality blog that posts on a regular basis. As you create more blog content, these articles will show up as a list somewhere on your site.
If you don’t set it correctly, the articles will appear in full one after the other so that visitors will have to scroll for long periods of time before they just give up. Instead of sabotaging the site in this way, it’s important to add the “read more” function within the text of the document and at the very top.
You can also set it so that a brief excerpt from each article is featured.
5. Buy a Custom URL
You can save money by adding “.wordpress.com” to your URL but this is a glaring error if you want to give people an impression of professionalism. For starters, most people don’t want to type out that extra tag near the end of the URL, which can end up losing your business.
It also gives the impression that you aren’t willing to invest in the success of your brand. Depending on the service provider you go with, getting a custom URL can be quite cost-effective.
The URL you have in mind may be taken already. In that case, you can try buying it from the person who owns the rights. This can make things more complicated and expensive.
Instead, it’s better to think of a different but similar name. For instance, if you have a restaurant called The Cheese, you may discover that www.TheCheese.com isn’t available. A solution could be www.TheCheeseRestaurant.com or even www.EatTheCheese.com.
6. Use Social Media Icons
The most successful businesses are those that have a social media presence on top of an official website. You can even post links to your site’s blog content across your social media accounts.
What’s important for your web design is to have relevant social media icons that can link to your official accounts, such as Twitter, Instagram, Facebook, or all of the above.
Make sure these are activated so that they appear either on the side of your site or the bottom. It can sometimes be helpful to have them in both locations.
7. Optimize for Search Engines
Search engine optimization (SEO) is an essential ingredient for your web design if you want to have more than a handful of visitors each week. The general concept of SEO is to use powerful keywords and more so that your site and blog content appears at the top of search engine result pages.
For instance, if someone searches “shoe store near me”, then a link to your local shoe site should show up.
Ready to Excel at WordPress Development?
Now that you’ve learned all about 7 tips for better web design, you can make sure your WordPress development is both professional and eye-catching. After all, a website is something that represents your brand if not who you are as a whole.
Instead of fussing over all kinds of difficult details, you can give this problem to the professionals to solve. We are dedicated to creating websites for our customers that are tailor-made for their brand and aesthetic. That way, you can attract even more customers.
Contact us now if you have questions or to get a free quote.