Are you tired of having an astronomical bounce rate on your company’s site? Do you want to revamp your site and make it more attractive to search engines? If so, then you need to start by investing in a mobile-friendly website.
Doing so can unlock several different benefits for your company. It will help your website appeal to the masses, enhance the experience of your site users, and make your site easy to navigate.
See below for an in-depth guide on the benefits of a mobile-friendly website and how your company can start to turn its fortune around in the digital world.
1. Appeal to the Masses
Many company owners out there have not heard of mobile-friendliness. Those that have might think “why should I bother? I already have a great design for desktops!”. But that’s the issue: desktops aren’t the most used device anymore.
That’s right, ladies and gentlemen. Research has shown us that more than half of all internet users are using their smartphones. 51-percent to be exact. That number will only continue to grow.
Let us reiterate: that means site visitors are using their phones more than any other device. More than desktops and tablets combined.
If your website doesn’t have mobile-friendly features, it can make your entire brand appear out-of-style or not in with the times. Site users will visit your site on their phones, see that it doesn’t adjust to their screen, then click the back button.
This might be one reason why you’re experiencing such high bounce rates. Customers these days become frustrated or overwhelmed by a site that won’t conform to their phone’s screen.
Search engines like Google are aware of this trend as well. Their algorithm views mobile-friendliness as a must-have for their top-ranked sites. If your site isn’t mobile-friendly, you’re already dooming your search engine optimization efforts.
2. Enhance the User Experience
Imagine that you’re visiting a new shopping mall for the first time. You take one step into the first store you see to find countless signs, shelves that are overstocked, and barely any space to walk around the store.
Then you take a step into the second store and see a store that’s much more simplistic. You can see the walkways and aisles clearly, the signage is concise, and the products are organized perfectly. Which store are you likelier to purchase something from?
This is exactly the kind of benefits that a mobile-friendly website can offer your company’s brand. It simplifies the user experience, therefore enhancing it.
Customers will find the content easy to understand, the site easy to navigate. They will know exactly where to go to find the information they need.
It’s part of what’s called the customer journey map. The five stages of a customer journey include awareness, consideration, acquisition, service, and loyalty. A mobile-friendly site can help with all five stages!
Specifically, the awareness and consideration stage, when a site user is just coming across your brand for the first time. It also makes your call to action more straightforward and easier for your prospects to follow!
3. Helps Them Stay Engaged
These days, customers have more information and brands available to them than ever before. That’s a good thing, for the most part. However, there’s a catch to it: your customers have a shorter attention span.
Most experts will tell you that your site only has around 5 to 10 seconds to pique the site users’ interest before they back out of your page. Once they back out, it’s unlikely that they’ll ever give your site a second chance. First impressions are important.
Mobile-friendly pages load quicker, which helps the site user stay engaged and focus on the task at hand. If your pages take longer to load, it can frustrate your clients and make them forget why they clicked on the page in the first place.
Don’t give them any reason to become distracted. Create a mobile-friendly site to ensure your website lives up to its standards.
4. No More Losing Clients
Harsh? Maybe. But is it true? Absolutely. In fact, we’ll risk pouring salt into the wound by saying this: those clients you’re losing are buying from your competitors. It’s a double-edged sword.
These days, customers have come to expect mobile-friendly sites. If a site doesn’t have that feature, they take notice. They aren’t likely to continue struggling with your site when your competitor’s site is as easy as click a few buttons.
We live in an age where mobile shopping is taking over. Hire a professional web designer to create a mobile-friendly site that will make your competitors blush.
5. It Can Give You an Advantage
One of the most common rebuttals we hear about mobile-friendliness is “the competitors in my industry don’t have mobile-friendly sites. Why should I?”.
But here’s what we see. We see an advantage for your company. Who cares if your competition doesn’t have mobile-friendly sites? Be the first one in your industry and take all that online traffic for yourself! You’ll be stealing their clientele left and right.
People want accessibility. They want to shop and purchase products with a few clicks of the button. Make that possible for them and watch your sales conversions soar!
Invest in a Mobile-Friendly Website Today
Now that you have seen all of the different reasons why your company needs a mobile-friendly website, be sure to invest in one today.
Be sure to read this article for more information on the 10 telltale signs that you need a new website design.
For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.