8 Benefits of Hiring an SEO Expert
If you want to grow your website and boost traffic, then you need to consider hiring an SEO expert. We explain why in this guide.
While Search Engine Optimization (SEO) is an easy, cost-effective strategy to improve the awareness of your company, only 30% of small businesses have an SEO plan in place. The higher you rank on search engine pages, the more eyes you’ll get on your company’s website and products/services you offer.
SEO isn’t a simple task to master. There are a lot of things to consider, like keyword ranking, meta description — a lot of terms that may be foreign to the average businessperson. Seeking assistance from an SEO expert will ensure that your site is well optimized with relevant content that your customers are looking for.
In this guide, we’ll break down what SEO is and the eight benefits of hiring an SEO expert.
1. Enhance Your Website
Everyone wants to be in that top slot in the search engine results pages (SERPs). When conducting Internet searches, most users often don’t go past the first page of results, so being on that first page is vital. If you don’t rank high enough, your website may not increase its exposure and bring in new business from organic Internet browsing.
An SEO expert will work to boost the visibility of your website in searches, increasing the likelihood of potential leads or customers. SEO experts will target relevant keywords, including them in page descriptions and in the website copy.
2. Outsource to Experts in the Field
Your time during your workday should be spent doing what you excel at — developing your products, connecting with customers, and looking for ways to expand. Trying to write new content, figure out how to optimize your site, and build links is one other thing on your plate that you don’t need. It can cost you more time and money, in the long run, trying to figure it out on your own instead of hiring an expert in SEO.
As a business owner, you can focus on keeping your business up and running while the expert handles everything else. You don’t have to worry about how your site is performing because you have a team behind you handling everything.
3. Complete SEO and Website Services
Choose an SEO company that gives you a variety of options, not just SEO services. No matter what you need for your online marketing plans, they’ll be able to provide you with support and guidance, often implementing tasks for you.
Look to see if they offer web design, hosting solutions, and content management solutions. Whenever you need help with any of those items, you’ll know exactly who to ask because you’ve already established a relationship with them. As you grow your working relationship with them, you may be able to receive discounted rates as you bundle services.
4. Receive Great Results
SEO experts are fluent in the field because they have years of experience and training. While you could take online courses and read a ton about SEO, you won’t get the same level of understanding or success as an expert will.
They will be able to evaluate your goals for your company and your website, looking at your competitors, and create a well-thought-out plan to improve the visibility of your website. They will also track how your website is performing and make adjustments to their strategies based on the information they’re receiving.
5. SEO Changes A Lot
500-600 times a year, Google changes its search algorithm, potentially causing impacts to how your site shows up in searches. Sounds intimidating and a bit scary, right?
You don’t need to worry about that. An SEO professional will know which Google updates are big ones and how they affect your website. You don’t need to stay on top of what’s going on in the SEO world – they’ll do that for you.
6. Avoid Errors and Mistakes
There are so many facets involved with SEO that it is easy to make a mistake. SEO involves a lot of moving parts and can be very in-depth, so it is easy to do something incorrectly.
These mistakes can be hard to fix since it’s usually something you’re not doing for your website. An expert will know how to avoid these mistakes, ensuring your website’s SEO is handled properly.
7. Generate More Revenue
If your business is completely online, you rely on customers visiting your website in order to turn a profit. Having a site that isn’t properly optimized is doing you and your company a disservice. Organic searches account for 53% of traffic to websites, making showing up in SERPs vital to increasing your revenue.
You can do lots of paid marketing campaigns to increase traffic, but with that only resulting in around 15% of website traffic, the benefits of SEO are very clear. Companies can spend thousands of dollars on marketing campaigns for it to not do a whole lot for their sales in the long run.
A successfully optimized website will increase the income of your business. Having highly ranked keywords on your site will improve the visibility of it, bring more leads to your site, and turning them into paying customers.
8. Stay Off of Google’s ‘Blacklist’
Did you know that there are illegal ways to do SEO? You may look at keyword stuffing, hiding text, and page jacking as ways to quickly improve your ranking in search engines, but it’s also an easy way to have your website blacklisted. Google will then remove your website from its index.
The end result is losing out on around 95% of your organic traffic and subsequently a huge loss in revenue. It’s also hard to get your site off of Google’s blacklist.
One way to avoid this is by hiring an SEO expert. They’ll know what exactly to avoid so your website doesn’t end up being removed from Google’s index.
Hire a Full-Service SEO Expert
You don’t need to waste time and resources learning something new. Focus on your business and let an SEO expert handle optimizing your website and increasing your sales. You’ll see more results with an optimized site than you would with a costly marketing campaign.
If you’re looking to revamp your current website or start a new one from scratch, contact us today for a consultation.